Hello Fellow Bloggers, Readers, and Googlers!
Welcome to this blog!
I am really excited to launch the inaugural edition of The Sustainability Reviewer focused on all things sustainable. Our mission is to bring you an honest, unbiased, and in-depth look and analysis of sustainable news, data, information, and facts related to sustainability and sustainable initiatives, sustainable projects, sustainable products, sustainable buildings, sustainable ventures, and sustainability reporting. We will attempt to separate the facts from the hype that seems to have been built around the words "Sustainable", "Green", "Clean", etc. If you have been watching the news and doing your share of web surfing or have been exposed to any kind of a media onslaught, I am sure the virtual tsunami of stories, articles, and information related to "green" this or "sustainable" that must have hit you, just as it has hit me, especially over the past 9 to 12 months or so.
These stories have left me yearning for a little more substance and information about being green or sustainable. Who or what is "green" or "greener", what are the benchmarks we should be using to measure "sustainability" with? What really is "sustainability"? Do we believe the corporate sustainability reports being published routinely by many of the big-name companies? Are the eco-sensitive and "green" products being peddled across the Internet and the marketplace really that eco-sensitive and "green"?
There are no clear answers; and neither can it be guaranteed that there will be in the near future. Don't get me wrong though, in the name of being green or sustainable, countless good things are being done and it is a giant step in the right direction. I think this push towards being green or sustainable is the biggest and most radical change in governmental and business environmental policy I have seen happening in the past 20 years that I have been involved in the environmental and alternative energy industry, easily beating the momentum of the 1970s that saw the CERCLA legislations being passed resulting in the creation of the Superfund.
I encourage you to bookmark this blog if you can and come back often. I will try to update this as much as I can and bring you the information that will separate the truth from the hype.
Hopefully, this information will be useful for you in one way or the other.
Many regards,
"The Sustainability Analyst"
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